our spirit
What's in a Name?
Yoomi (prounounced yoo-mee) is derived from the Japanese word yumi, the samurai warrior’s bow.
Our logo, the flourishing bow. Our colors, an integration of passion with commitment and human caring with bottom line results.
Yoomi is also a play on the words you and me. These two words along with the necessary philosophical connection between them represents our transformation from a knowledge to a relational era. In this era, care becomes one of our most important resources that works through, rather than competes with, our other economic resources of land, labor, and capital as well as knowledge.
Noble and authentic in spirit, Japanese Samurai were most revered for their honor and principles, living by a set of core virtues that are universal and timeless: integrity, right decisions, courage, respect, honesty, honor, loyalty, wisdom, and benevolence, or care.
Our best leaders, today, are similar warriors of heart, head, spirit, and action. They must simultaneously address and lead change; serve society, organizations, and individuals; stand in purpose and values while delivering quantitative and qualitative results. Today’s leaders must lead, and act, with care and power.